Pre-marketing is the practice of advertising a listing before it can be shown, collecting email addresses, then -- when the place is ready to be seen -- notifying all prospects who expressed interest. 

ShowMojo is configured out-of-the-box to pre-market any on-market listing that has no available showtimes, using ShowMojo's Contact Later feature.

To explicitly pre-market a listing, simply put it on-market and ensure it has no available showtimes. This can be done a number of ways, but perhaps the best options is to use the listing's Don't Show Before Date.

Then, when a listing has available showtimes, ShowMojo will automatically email all prospects who expressed interest in the listing and encourage them to schedule a showing. There is nothing you need to do.

Your team may also consider removing the application link prior to the listing being available by enabling our Custom Application Link feature for that particular listing. When you're ready to take applications, your team can change the application link back to the account default in the Listing Options.